{"id":10168,"date":"2024-05-11T12:23:49","date_gmt":"2024-05-11T04:23:49","guid":{"rendered":"http:\/\/medix-inc.tw\/url-parameters-copy-10168"},"modified":"2026-01-27T09:56:53","modified_gmt":"2026-01-27T01:56:53","slug":"url-parameters-2","status":"publish","type":"post","link":"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168","title":{"rendered":"\u4ec0\u9ebc\u662f utm \u53c3\u6578\uff1f\u5f9e\u57fa\u790e\u77e5\u8b58\u5230\u5982\u4f55\u4f7f\u7528 GA4 \u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p>\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0cURL \u53c3\u6578\u7684\u904b\u7528\u662f\u4e0d\u53ef\u6b20\u7f3a\u7684\u3002\u7279\u5225\u662f\u5728 Google Analytics 4\uff08\u4ee5\u4e0b\u7c21\u7a31 GA4\uff09\u4e2d\u9032\u884c\u6d41\u91cf\u5206\u6790\u6642\uff0c\u53ef\u900f\u904e\u6536\u96c6\u4f7f\u7528\u8005\u7684\u6d41\u5165\u9014\u5f91\uff0c\u62d3\u5c55\u5206\u6790\u7bc4\u570d\u3002<br \/>\nGA4 \u7684\u6d41\u5165\u9014\u5f91\u5206\u985e\u65b9\u5f0f\u53ef\u5206\u70ba\u5169\u7a2e\uff1a\u4e00\u662f\u6839\u64da\u7db2\u7ad9\u6d41\u5165\u6642\u7684\u63a8\u85a6\u4f86\u6e90\uff08Referrer\uff09\u7b49\u8cc7\u8a0a\uff0c\u81ea\u52d5\u5206\u985e\u6d41\u5165\u9014\u5f91\uff1b\u53e6\u4e00\u7a2e\u5247\u662f\u900f\u904e\u300cURL \u53c3\u6578\u300d\u4f86\u63a7\u5236\u6d41\u5165\u9014\u5f91\u7684\u6536\u96c6\u65b9\u5f0f\u3002<br \/>\n\u672c\u7bc7\u6587\u7ae0\u5c07\u8a73\u76e1\u89e3\u6790\u5f9e\u300cURL \u53c3\u6578\u300d\u7684\u57fa\u790e\u77e5\u8b58\u5230 GA4 \u7684\u61c9\u7528\u65b9\u5f0f\uff0c\u8b93\u65b0\u624b\u4e5f\u80fd\u8f15\u9b06\u638c\u63e1\u3002<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E3%80%8CURL_%E5%8F%83%E6%95%B8%E3%80%8D%EF%BC%9F\" >\u4ec0\u9ebc\u662f\u300cURL \u53c3\u6578\u300d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E8%A2%AB%E5%8B%95%E5%8F%83%E6%95%B8%E8%88%87%E4%B8%BB%E5%8B%95%E5%8F%83%E6%95%B8\" >\u88ab\u52d5\u53c3\u6578\u8207\u4e3b\u52d5\u53c3\u6578<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E4%B8%BB%E5%8B%95%E5%8F%83%E6%95%B8\" >\u4e3b\u52d5\u53c3\u6578<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E8%A2%AB%E5%8B%95%E5%8F%83%E6%95%B8\" >\u88ab\u52d5\u53c3\u6578<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E7%9A%84_URL_%E5%8F%83%E6%95%B8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >GA4 \u7684 URL \u53c3\u6578\u662f\u4ec0\u9ebc\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E7%9A%84_URL_%E5%8F%83%E6%95%B8%E5%88%97%E8%A1%A8\" >GA4 \u7684 URL \u53c3\u6578\u5217\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E7%9A%84_utm_%E5%8F%83%E6%95%B8%E7%AF%84%E4%BE%8B\" >GA4 \u7684 utm \u53c3\u6578\u7bc4\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E4%BD%BF%E7%94%A8_utm_%E5%8F%83%E6%95%B8%E6%99%82%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\" >\u4f7f\u7528 utm \u53c3\u6578\u6642\u7684\u6ce8\u610f\u4e8b\u9805<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E7%9A%84_utm_%E5%8F%83%E6%95%B8%E5%BB%BA%E7%AB%8B%E8%88%87%E7%A2%BA%E8%AA%8D%E6%95%B8%E6%93%9A%E7%9A%84%E6%96%B9%E6%B3%95\" >GA4 \u7684 utm \u53c3\u6578\u5efa\u7acb\u8207\u78ba\u8a8d\u6578\u64da\u7684\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E6%BA%96%E5%82%99%E4%BA%8B%E9%A0%85\" >\u6e96\u5099\u4e8b\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#1%E4%BD%BF%E7%94%A8_Campaign_URL_Builder_%E5%BB%BA%E7%AB%8B_utm_%E5%8F%83%E6%95%B8\" >(1)\u4f7f\u7528 Campaign URL Builder \u5efa\u7acb utm \u53c3\u6578<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#2%E8%A8%AA%E5%95%8F%E7%94%9F%E6%88%90%E7%9A%84_URL\" >(2)\u8a2a\u554f\u751f\u6210\u7684 URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#3%E5%9C%A8_GA4_%E7%A2%BA%E8%AA%8D%E6%B5%81%E9%87%8F%E6%95%B8%E6%93%9A\" >(3)\u5728 GA4 \u78ba\u8a8d\u6d41\u91cf\u6578\u64da<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%EF%BC%88%E5%8F%83%E8%80%83%EF%BC%89%E9%A0%90%E8%A8%AD%E7%AE%A1%E9%81%93%E7%BE%A4%E7%B5%84%E7%9A%84%E9%A1%9E%E5%9E%8B\" >\uff08\u53c3\u8003\uff09\u9810\u8a2d\u7ba1\u9053\u7fa4\u7d44\u7684\u985e\u578b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#Google_Ads_%E4%B8%B2%E6%8E%A5%E8%A8%AD%E5%AE%9A\" >Google Ads \u4e32\u63a5\u8a2d\u5b9a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E7%9A%84%E3%80%8C%E6%89%8B%E5%8B%95%E5%8F%83%E6%95%B8%E3%80%8D%E8%88%87%E3%80%8C%E8%87%AA%E5%8B%95%E5%8F%83%E6%95%B8%E3%80%8D%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\" >GA4 \u7684\u300c\u624b\u52d5\u53c3\u6578\u300d\u8207\u300c\u81ea\u52d5\u53c3\u6578\u300d\u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#GA4_%E6%98%AF%E5%90%A6%E6%9C%89%E6%89%8B%E5%8B%95%E6%A8%99%E7%B1%A4%E8%A6%86%E5%AF%AB%E8%A8%AD%E5%AE%9A%EF%BC%9F\" >GA4 \u662f\u5426\u6709\u624b\u52d5\u6a19\u7c64\u8986\u5beb\u8a2d\u5b9a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E5%9C%A8_GA4_%E7%A2%BA%E8%AA%8D_Google_Ads_%E6%95%B8%E6%93%9A%E6%99%82%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\" >\u5728 GA4 \u78ba\u8a8d Google Ads \u6578\u64da\u6642\u7684\u6ce8\u610f\u4e8b\u9805<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/medix-inc.tw\/blog\/url-parameters-2-10168\/#%E7%B8%BD%E7%B5%90\" >\u7e3d\u7d50<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E3%80%8CURL_%E5%8F%83%E6%95%B8%E3%80%8D%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u300cURL \u53c3\u6578\u300d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">URL \u53c3\u6578\u662f\u6307\u7528\u65bc\u7db2\u7ad9\u5167\u5bb9\u986f\u793a\u6216\u6d41\u91cf\u5206\u6790\u8ffd\u8e64\u7684 URL \u5b57\u4e32\u8cc7\u8a0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u5728\u4e0b\u65b9\u7684 URL \u4e2d\uff0c<\/span><span style=\"font-weight: 400; color: #ff0000;\">\u7d05\u8272<\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\">\u90e8\u5206<\/span>\u5373\u70ba\u300c<strong>URL \u53c3\u6578<\/strong>\u300d\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u5354\u5b9a<\/strong><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u7db2\u57df\u540d\u7a31<\/strong><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u8def\u5f91<\/strong><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\uff08?\u53c3\u6578\uff09<\/strong><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\uff08#hash\uff09<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">http:\/\/<\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">www.sample.com<\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\/item_list.php<\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">?<span style=\"color: #ff0000;\">page=2<\/span>&amp;<span style=\"color: #ff0000;\">sort=desc<\/span><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">#top<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><span style=\"font-weight: 400;\">\u986f\u793a\u901a\u4fe1\u65b9\u5f0f<\/span><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><span style=\"font-weight: 400;\">\u986f\u793a\u8a2a\u554f\u76ee\u6a19\u4f3a\u670d\u5668\u5730\u5740<\/span><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><span style=\"font-weight: 400;\">\u8868\u793a\u4f3a\u670d\u5668\u5167\u4f4d\u7f6e<\/span><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><span style=\"font-weight: 400;\">\u300c?\u300d\u4e4b\u5f8c\u7684\u5b57\u4e32\u90e8\u5206\uff0c\u901a\u5e38\u4ee5\u300c\u53c3\u6578\u540d=\u503c\u300d\u7684\u5f62\u5f0f\u4f7f\u7528\u3002<\/span><\/td>\n<td style=\"width: 20%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u300c#\u300d\u4e4b\u5f8c\u7684\u90e8\u5206\uff0c\u7528\u65bc\u6307\u5b9a\u9801\u9762\u5167\u7684\u4f4d\u7f6e\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A2%AB%E5%8B%95%E5%8F%83%E6%95%B8%E8%88%87%E4%B8%BB%E5%8B%95%E5%8F%83%E6%95%B8\"><\/span>\u88ab\u52d5\u53c3\u6578\u8207\u4e3b\u52d5\u53c3\u6578<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u300c\u53c3\u6578\u300d\u5728\u8a08\u7b97\u9818\u57df\u4e2d\uff0c\u662f\u6307\u5f71\u97ff\u7a0b\u5f0f\u904b\u884c\u7684\u503c\uff0c\u4e5f\u7a31\u70ba\u300c\u5f15\u6578\u300d\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u7bc7\u8aaa\u660e\u7684\u300cURL\u53c3\u6578\u300d\u6307\u7684\u662f\u5b57\u9762\u610f\u601d\u4e0a\uff0c\u9644\u52a0\u65bc\u8a2a\u554f\u7684URL\u4e2d\u7684\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cURL\u53c3\u6578\u300d\u53ef\u5206\u70ba<strong><span style=\"color: #ff0000;\">\u88ab\u52d5\u53c3\u6578<\/span><\/strong>\u8207<strong><span style=\"color: #ff0000;\">\u4e3b\u52d5\u53c3\u6578<\/span><\/strong>\u5169\u7a2e\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10334 aligncenter\" src=\"http:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-620x313.png\" alt=\"\" width=\"620\" height=\"313\" srcset=\"https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-620x313.png 620w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-1024x518.png 1024w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-200x101.png 200w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-1536x776.png 1536w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-2048x1035.png 2048w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-714x361.png 714w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-304x154.png 304w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_pop6zdpop6zdpop6-282x143.png 282w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u5c07\u5206\u5225\u9032\u884c\u89e3\u8aaa\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E5%8B%95%E5%8F%83%E6%95%B8\"><\/span>\u4e3b\u52d5\u53c3\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u4e3b\u52d5\u53c3\u6578\u300d\u662f\u6307\u9644\u52a0\u65bcURL\u4e2d\uff0c\u6703\u5f71\u97ff\u7db2\u7ad9\u7684\u5448\u73fe\u3001\u529f\u80fd\u6216\u904b\u4f5c\u7684\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Blog\u7684\u5206\u9801\u529f\u80fd\uff08\u4f8b\uff1a<\/span><a href=\"https:\/\/sample.com\/?page=1%EF%BC%89\"><span style=\"font-weight: 400;\">https:\/\/sample.com\/?page=1\uff09<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">\u7279\u5b9a\u5546\u54c1\u9801\u9762\u7684\u986f\u793a\uff08\u4f8b\uff1a<\/span><a href=\"https:\/\/sample.com\/?item_id=12345%EF%BC%89\"><span style=\"font-weight: 400;\">https:\/\/sample.com\/?item_id=12345\uff09<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">AB\u6e2c\u8a66\u4e2d\u7684\u5167\u5bb9\u986f\u793a\uff08\u4f8b\uff1ahttps:\/\/sample.com\/?target=A\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7b49\u60c5\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3b\u52d5\u53c3\u6578\u7684\u7279\u9ede\u5728\u65bc\uff1a<\/span><span style=\"font-weight: 400; color: #ff0000;\">\u5c0d\u61c9\u7684URL\u6703\u6709\u5be6\u969b\u5b58\u5728\u7684\u7279\u5b9a\u9801\u9762<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A2%AB%E5%8B%95%E5%8F%83%E6%95%B8\"><\/span>\u88ab\u52d5\u53c3\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0c\u300c\u88ab\u52d5\u53c3\u6578\u300d\u662f\u6307\u9644\u52a0\u65bcURL\u4e2d\uff0c\u5c0d\u7db2\u7ad9\u672c\u9ad4\u7684\u904b\u4f5c\u4e0d\u6703\u9020\u6210\u5f71\u97ff\u7684\u503c\uff0c\u9019\u4e5f\u88ab\u7a31\u70ba\u300c\u865b\u64ec\u53c3\u6578\u300d\u3002\u5b83\u4e3b\u8981\u7528\u65bc\u5206\u6790\u6d41\u91cf\u5de5\u5177\u7684\u8ffd\u8e64\u8207\u5206\u6790\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5GA4\u70ba\u4f8b\uff0c\u900f\u904e\u5728URL\u4e2d\u9644\u52a0GA4\u5c08\u7528\u7684\u8cc7\u8a0a\u6536\u96c6\u53c3\u6578\uff0c\u53ef\u4ee5\u6536\u96c6\u6d41\u5165\u4f86\u6e90\u7684\u8cc7\u8a0a\uff0c\u6709\u52a9\u65bc\u5728\u5de5\u5177\u4e2d\u9032\u884c\u6548\u679c\u6e2c\u91cf\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10335 aligncenter\" src=\"http:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-620x300.png\" alt=\"\" width=\"620\" height=\"300\" srcset=\"https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-620x300.png 620w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-1024x495.png 1024w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-200x97.png 200w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-1536x743.png 1536w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-2048x991.png 2048w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-746x361.png 746w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-304x147.png 304w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_ylyxjtylyxjtylyx-282x136.png 282w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4_%E7%9A%84_URL_%E5%8F%83%E6%95%B8%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>GA4 \u7684 URL \u53c3\u6578\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GA4\u7684URL\u53c3\u6578\u7528\u65bc\u78ba\u5b9a\u7db2\u7ad9\u7684\u6d41\u5165\u4f86\u6e90\u548c\u53c3\u7167\u4f86\u6e90\uff0c\u4e26\u9032\u884c\u6709\u6548\u7684\u8ffd\u8e64\u3002\u4f8b\u5982\uff0c\u901a\u904e\u5c07utm_source\u3001utm_medium\u3001utm_campaign\u7b49\u53c3\u6578\u9644\u52a0\u65bcURL\u4e2d\uff0c\u53ef\u4ee5\u6e96\u78ba\u4e86\u89e3\u7528\u6236\u662f\u901a\u904e\u54ea\u500b\u5ee3\u544a\u6216\u6d3b\u52d5\u8a2a\u554f\u7db2\u7ad9\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u6b64\u4e00\u4f86\uff0cGA4\u5c31\u53ef\u4ee5\u9032\u884c\u4f86\u6e90\u5225\u7684\u6d41\u91cf\u5206\u6790\uff0c\u4e26\u6aa2\u8996\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4_%E7%9A%84_URL_%E5%8F%83%E6%95%B8%E5%88%97%E8%A1%A8\"><\/span>GA4 \u7684 URL \u53c3\u6578\u5217\u8868<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GA4\u4e2d\u53ef\u4f7f\u7528\u7684URL\u53c3\u6578\u6709\u4ee5\u4e0b\u516d\u500b\uff0c\u901a\u5e38\u7a31\u70ba\u300c<strong>utm\u53c3\u6578<\/strong>\u300d\u3002\u5176\u4e2d\uff0c\u524d\u9762\u5169\u500b\u662f\u5fc5\u586b\u9805\u76ee\uff0c\u56e0\u6b64\u9700\u8981\u7279\u5225\u6ce8\u610f\u3002\u63a5\u4e0b\u4f86\u5c07\u89e3\u91cb\u6bcf\u500b\u53c3\u6578\u7684\u5167\u5bb9\u53ca\u5176\u61c9\u7528\u7bc4\u4f8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25bcGA4\u4e2d\u53ef\u4f7f\u7528\u7684utm\u53c3\u6578\u4e00\u89bd<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px; background-color: #ebebeb;\"><strong>\u53c3\u6578\u5340\u5206<\/strong><\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px; background-color: #ebebeb;\"><strong>utm\u53c3\u6578<\/strong><\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px; background-color: #ebebeb;\"><strong>\u5fc5\u8981\u6027<\/strong><\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px; background-color: #ebebeb;\"><strong>\u5185\u5bb9<\/strong><\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px; background-color: #ebebeb;\"><strong>\u61c9\u7528\u7bc4\u4f8b<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u4f86\u6e90<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_source<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\"><span style=\"color: #ff0000;\">\u5fc5\u9808<\/span><\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u586b\u5165\u6d41\u91cf\u4f86\u6e90\uff0c\u5982\u7db2\u7ad9\u3001\u641c\u5c0b\u5f15\u64ce\u3001\u793e\u7fa4\u5a92\u9ad4\u7b49<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_source=google<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u5a92\u4ecb<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_medium<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\"><span style=\"color: #ff0000;\">\u5fc5\u9808<\/span><\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u586b\u5165\u4f86\u6e90\u7684\u5a92\u4ecb\uff0c\u5982cpc\u3001display\u7b49\u5ee3\u544a\u985e\u578b\uff0c\u6216\u96fb\u5b50\u5831\u3001\u8cbc\u6587\u7b49<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_medium=cpc<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u6d3b\u52d5<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_campaign<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\">\u9078\u586b<\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u586b\u5165\u884c\u92b7\u6d3b\u52d5\u540d\u7a31\uff0c\u5982\u590f\u65e5\u4fc3\u92b7\u3001\u518d\u884c\u92b7\u7b49<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_campaign=summer_sale<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u95dc\u9375\u5b57<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_term<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\">\u9078\u586b<\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u586b\u5165\u4ed8\u8cbb\u5ee3\u544a\u7684\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u5982\u8dd1\u6b65\u978b<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_term=running_shoes<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u5ee3\u544a\u5167\u5bb9<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_content<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\">\u9078\u586b<\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u7528\u65bcA\/B\u6e2c\u8a66\u53ca\u5340\u5206\u5ee3\u544a\u5167\u5bb9\uff0c\u5982\u6d3b\u52d5banner\u3001\u4e00\u822cbanner<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_content=banner-01<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 23.5141%; height: 24px; line-height: 170%; padding: 14px;\">\u6d3b\u52d5ID<\/td>\n<td style=\"width: 12.1686%; height: 24px; line-height: 170%; padding: 14px;\">utm_id<\/td>\n<td style=\"width: 11.9077%; height: 24px; line-height: 170%; padding: 14px;\">\u9078\u586b<\/td>\n<td style=\"width: 39.7389%; height: 24px; line-height: 170%; padding: 14px;\">\u7528\u65bc\u8fa8\u8b58\u7279\u5b9a\u5ee3\u544a\u6d3b\u52d5\u7684\u55ae\u4e00ID<\/td>\n<td style=\"width: 12.6707%; height: 24px; line-height: 170%; padding: 14px;\">utm_id=summer2024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u5c0d\u5404utm\u53c3\u6578\u7684\u8a2d\u5b9a\u503c\u611f\u5230\u7591\u60d1\uff0c\u53ef\u53c3\u8003\u4e0b\u4e00\u7ae0\u7684\u300c<strong>GA4\u7684utm\u53c3\u6578\u7bc4\u4f8b<\/strong>\u300d\uff0c\u6216\u672c\u6587\u5167\u63d0\u4f9b\u7684\u300c<strong>\uff08\u53c3\u8003\uff09\u9810\u8a2d\u7ba1\u9053\u7fa4\u7d44<\/strong>\u300d\u5206\u985e\u898f\u5247\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4_%E7%9A%84_utm_%E5%8F%83%E6%95%B8%E7%AF%84%E4%BE%8B\"><\/span>GA4 \u7684 utm \u53c3\u6578\u7bc4\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u8acb\u770b\u4ee5\u4e0b\u7684URL\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 10px; margin: 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 10px; line-height: 170%; padding: 14px;\">\u4f8b\uff1ahttps:\/\/www.sample.co.jp\/<span style=\"color: #ff0000;\">?utm_source=google&amp;utm_medium=cpc<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0cutm_source\u8a2d\u70ba\u300cgoogle\u300d\uff0cutm_medium\u8a2d\u70ba\u300ccpc\u300d\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u6703\u6839\u64da\u6b64URL\uff0c\u5c07\u300cgoogle\u300d\u8a18\u9304\u70ba\u6d41\u91cf\u4f86\u6e90\uff0c\u300ccpc\u300d\u8a18\u9304\u70ba\u5a92\u4ecb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u5ee3\u544a\u5a92\u9ad4\u548c\u985e\u578b\u7684\u4e0d\u540c\uff0c\u900f\u904e\u66f4\u6539\u9019\u4e9b\u8a2d\u5b9a\u503c\uff0c\u53ef\u4ee5\u5728GA4\u4e2d\u5c0d\u6d41\u5165\u4f86\u6e90\u9032\u884c\u5206\u985e\u5206\u6790\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9aGA4\u7684URL\u53c3\u6578\u53ef\u4ee5\u5e36\u4f86\u4ee5\u4e0b\u4e09\u500b\u597d\u8655\uff1a<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><b>\u6d41\u5165\u4f86\u6e90\u7684\u638c\u63e1\uff1a<\/b><span style=\"font-weight: 400;\">\u4f7f\u7528URL\u53c3\u6578\uff0c\u53ef\u4ee5\u8a73\u7d30\u4e86\u89e3\u7528\u6236\u662f\u901a\u904e\u54ea\u689d\u8def\u5f91\uff08\u4f8b\u5982\uff1a\u90f5\u4ef6\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u5ee3\u544a\uff09\u8a2a\u554f\u7db2\u7ad9\u7684\u3002\u00a0\u00a0<\/span><\/p>\n<p><b>\u6d41\u91cf\u4f86\u6e90\u7684\u638c\u63e1\uff1a<\/b><span style=\"font-weight: 400;\">\u53ef\u4ee5\u6309\u6bcf\u500b\u4f86\u6e90\uff08\u4f8b\u5982\uff1aGoogle\u641c\u5c0b\u3001\u5916\u90e8\u7db2\u7ad9\u3001\u7279\u5b9a\u6d3b\u52d5\uff09\u5340\u5206\u6d41\u5165\u6578\u64da\uff0c\u9032\u884c\u6d41\u91cf\u5206\u6790\u3002\u00a0\u00a0<\/span><\/p>\n<p><strong><b>\u65bd\u7b56\u6548\u679c\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\">\u6bd4\u8f03\u5ee3\u544a\u6216\u884c\u92b7\u6d3b\u52d5\u7684\u8868\u73fe\uff0c\u6aa2\u8996\u54ea\u4e9b\u65bd\u7b56\u6709\u6548\u679c\uff0c\u6709\u52a9\u65bc\u512a\u5316\u884c\u92b7\u7b56\u7565\u3002<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8_utm_%E5%8F%83%E6%95%B8%E6%99%82%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span>\u4f7f\u7528 utm \u53c3\u6578\u6642\u7684\u6ce8\u610f\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5c07utm\u53c3\u6578\u9644\u52a0\u65bcURL\u6642\uff0c\u6709\u56db\u9ede\u9700\u8981\u6ce8\u610f\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\u907f\u514d\u4f7f\u7528\u5168\u5f62\u6587\u5b57\u6216\u7a7a\u683c<\/strong>\uff0c\u56e0\u70ba\u9019\u53ef\u80fd\u6703\u5c0e\u81f4GA4\u7ba1\u7406\u756b\u9762\u4e2d\u7684\u6587\u5b57\u986f\u793a\u932f\u8aa4\u3002<\/li>\n<li>\u7576\u4f7f\u7528utm\u53c3\u6578\u7684URL\u6703\u9032\u884c\u91cd\u5b9a\u5411(redirect)\u6642\uff0c<strong>\u78ba\u4fdd\u91cd\u5b9a\u5411\u5f8c\u7684\u9801\u9762\u4ecd\u7136\u9644\u6709utm\u53c3\u6578<\/strong>\uff0c\u5426\u5247\u6703\u5c0e\u81f4\u53c3\u6578\u4e1f\u5931\uff0c\u9020\u6210\u7121\u6cd5\u6b63\u78ba\u8a08\u6e2c\u3002<\/li>\n<li>utm\u53c3\u6578\u7684\u503c\u4e2d\uff0c<strong>\u907f\u514d\u4f7f\u7528\u300c?\u300d\u300c&amp;\u300d\u300c=\u300d<\/strong>\u7b49\u53c3\u6578\u5b9a\u7fa9\u4e2d\u9700\u8981\u7684\u5b57\u7b26\uff0c\u53ef\u80fd\u6703\u5c0e\u81f4\u53c3\u6578\u7121\u6cd5\u6b63\u78ba\u8b58\u5225\u3002<\/li>\n<li>\u7531\u65bc\u5927\u5c0f\u5beb\u683c\u5f0f\u4e0d\u4e00\u81f4\u6703\u5c0e\u81f4\u8a08\u6e2c\u6578\u64da\u5206\u6563\uff0c\u5efa\u8b70\u4e8b\u5148\u8a2d\u7acb\u898f\u5247\uff0c<strong>\u76e1\u91cf\u7d71\u4e00\u4f7f\u7528\u5c0f\u5beb\u5b57\u6bcd<\/strong>\u3002<\/li>\n<\/ol>\n<p>\u203b (1)\u5efa\u8b70\u5982\u679c\u4e00\u5b9a\u8981\u4f7f\u7528\u4e2d\u6587\u8a2d\u5b9a\u7684\u8a71\uff0c\u53ef\u4ee5\u4f7f\u7528\u7e2e\u77ed\u7db2\u5740\u3002<br \/>\n\u203b (2)\u95dc\u65bc\u91cd\u5b9a\u5411\u7684\u8655\u7406\uff0c\u901a\u5e38\u9700\u8981\u4ea4\u7531\u8ca0\u8cac\u7db2\u7ad9\u7684\u90e8\u9580\u6216\u7cfb\u7d71\u516c\u53f8\u8655\u7406\u3002<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4_%E7%9A%84_utm_%E5%8F%83%E6%95%B8%E5%BB%BA%E7%AB%8B%E8%88%87%E7%A2%BA%E8%AA%8D%E6%95%B8%E6%93%9A%E7%9A%84%E6%96%B9%E6%B3%95\"><\/span><b>GA4 \u7684 utm \u53c3\u6578\u5efa\u7acb\u8207\u78ba\u8a8d\u6578\u64da\u7684\u65b9\u6cd5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5be6\u969b\u5c07GA4\u7684utm\u53c3\u6578\u8a2d\u7f6e\u65bc\u7528\u65bc\u5f15\u5c0e\u7db2\u7ad9\u7684URL\u4e2d\uff0c\u4e26\u5728GA4\u4e2d\u67e5\u770b\u6578\u64da\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%BA%96%E5%82%99%E4%BA%8B%E9%A0%85\"><\/span>\u6e96\u5099\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u7db2\u7ad9\u5230\u9054\u9801URL<\/li>\n<li>\u5e0c\u671b\u7528\u65bc\u5206\u985e\u4f86\u6e90\u7684\u53c3\u6578\u8cc7\u6599\uff08\u4f86\u6e90\u30fb\u5a92\u4ecb\u30fb\u6d3b\u52d5\u540d\u7a31\u7b49\uff09<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u4e8b\u5148\u6e96\u5099\u7684\u8cc7\u6599\uff0c\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u6309\u7167\u300cURL + \u53c3\u6578\uff08+\u53c3\u6578\uff09\uff08+\u53c3\u6578\uff09\u300d\u7684\u9806\u5e8f\u7d44\u5408\uff0c\u5373\u53ef\u5b8c\u6210\u5e36\u6709utm\u53c3\u6578\u7684URL\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5be6\u969b\u4e0a\uff0cGoogle\u63d0\u4f9b\u4e86\u53ef\u4ee5\u81ea\u52d5\u751f\u6210\u5e36\u6709utm\u53c3\u6578URL\u7684\u5de5\u5177\uff0c\u63a5\u4e0b\u4f86\u5c31\u8a66\u8457\u4f7f\u7528\u6b64\u5de5\u5177\uff0c\u751f\u6210URL\u53c3\u6578\u4e26\u9032\u884c\u8ffd\u8e64\u6e2c\u8a66\u5427\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E4%BD%BF%E7%94%A8_Campaign_URL_Builder_%E5%BB%BA%E7%AB%8B_utm_%E5%8F%83%E6%95%B8\"><\/span>(1)\u4f7f\u7528 Campaign URL Builder \u5efa\u7acb utm \u53c3\u6578<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u524d\u5f80Google\u63d0\u4f9b\u7684\u300cCampaign URL Builder\uff08https:\/\/ga-dev-tools.google\/campaign-url-builder\/\uff09\u300d\u7db2\u7ad9\uff0c\u4e26\u5728\u9069\u7576\u7684\u4f4d\u7f6e\u8f38\u5165GA4\u4e2d\u5e0c\u671b\u6536\u96c6\u7684\u6d41\u5165\u8cc7\u8a0a\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\"><strong>\uff1c\u8a2d\u5b9a\u5ee3\u544a\u6295\u653eURL\u53c3\u6578\u7684\u7bc4\u4f8b\uff1e\u7db2\u7ad9<\/strong>URL\uff1ahttps:\/\/www.medix-inc.tw\/<br \/>\n\u4f86\u6e90\uff1agoogle<br \/>\n\u5a92\u4ecb\uff1acpc \uff08\u641c\u5c0b\u5ee3\u544a\uff09<br \/>\n\u6d3b\u52d5\u540d\u7a31\uff1a2024summer_sale \uff082024\u590f\u5b63\u4fc3\u92b7\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5be6\u969b\u5728\u756b\u9762\u4e0a\u8f38\u5165\uff0c\u6703\u5982\u4e0b\u5716\u6240\u793a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10336 aligncenter\" src=\"http:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-515x620.png\" alt=\"\" width=\"515\" height=\"620\" srcset=\"https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-515x620.png 515w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-851x1024.png 851w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-166x200.png 166w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-1276x1536.png 1276w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-1702x2048.png 1702w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-300x361.png 300w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-178x214.png 178w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb-216x260.png 216w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_u2tb6qu2tb6qu2tb.png 1888w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8f38\u5165\u5fc5\u586b\u9805\u76ee\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5728\u300cShare the generated campaign URL\u300d\u6b04\u4f4d\u4e2d\u751f\u6210\u4ee5\u4e0b\u7684URL\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\u5373\u53ef\u5c07\u6b64URL\u8907\u88fd\u4e26\u7528\u65bc\u5ee3\u544a\u6295\u653e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E8%A8%AA%E5%95%8F%E7%94%9F%E6%88%90%E7%9A%84_URL\"><\/span>(2)\u8a2a\u554f\u751f\u6210\u7684 URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5be6\u969b\u4e0a\u5728\u5ee3\u544a\u5a92\u9ad4\u4e0a\u8a2d\u5b9a\u7684URL\uff0c\u4e5f\u662f\uff081\uff09\u4e2d\u751f\u6210\u7684\u5e36\u6709\u6d41\u5165\u53c3\u6578\u7684URL\u3002<br \/>\n\u70ba\u4e86\u78ba\u8a8d\u904b\u4f5c\uff0c\u5c07\u8907\u88fd\u7684URL\u8cbc\u5230\u7db2\u5740\u6b04\u4e26\u9032\u884c\u8a2a\u554f\u3002\u5728\u6b64\u904e\u7a0b\u4e2d\uff0c\u8acb\u52d9\u5fc5\u78ba\u8a8d\u8a2a\u554f\u7684URL\u9801\u9762HTML\u4e2d\u5df2\u8a2d\u7f6eGA4\u8ffd\u8e64\u78bc<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">https:\/\/www.medix-inc.tw\/<span style=\"color: #ff0000;\">?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=2024summer_sale<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0005.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/240930_0005.png\" alt=\"\u30b3\u30d4\u30fc\u3057\u305fURL\u3092\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u8cbc\u308a\u4ed8\u3051\u3066\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\" width=\"620\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u9632\u842c\u4e00\uff0c\u8acb\u78ba\u8a8d\u6d41\u5165\u53c3\u6578\u662f\u5426\u6703\u5f71\u97ff\u9801\u9762\u5448\u73fe\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u767c\u73fe\u5e36\u6709\u6d41\u5165\u53c3\u6578\u7684URL\u6703\u5f71\u97ff\u7db2\u7ad9\u7684\u5448\u73fe\uff0c\u53ef\u80fd\u662f\u7db2\u7ad9\u7121\u6cd5\u6b63\u78ba\u4f7f\u7528URL\u53c3\u6578\uff0c\u6216\u51fa\u73fe\u4e86\u932f\u8aa4\u60c5\u5f62\uff0c\u9019\u6642\u8acb\u5411\u7db2\u7ad9\u7684\u7cfb\u7d71\u8ca0\u8cac\u4eba\u78ba\u8a8d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E5%9C%A8_GA4_%E7%A2%BA%E8%AA%8D%E6%B5%81%E9%87%8F%E6%95%B8%E6%93%9A\"><\/span>(3)\u5728 GA4 \u78ba\u8a8d\u6d41\u91cf\u6578\u64da<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9032\u5165\u6b65\u9a5f\uff082\uff09\u8a2a\u554f\u7684\u7db2\u7ad9\u4e2d\u8a2d\u7f6e\u7684GA4\u8cc7\u6e90\u3002<br \/>\n\u203b\u6578\u64da\u53cd\u6620\u5230GA4\u53ef\u80fd\u9700\u8981\u6578\u5c0f\u6642\u3002\u5982\u679c\u6578\u64da\u672a\u986f\u793a\uff0c\u8acb\u904e\u5e7e\u5c0f\u6642\u5f8c\u518d\u6b21\u78ba\u8a8d\u3002<\/p>\n<p>\u2460\u30ec\u30dd\u30fc\u30c8\u30e1\u30cb\u30e5\u30fc\u5185\u306e\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb \uff1e \u2461\u96c6\u5ba2\u300d\u3068\u9032\u307f\u3001\u300c\u2462\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u958b\u304d\u307e\u3059\u3002<br \/>\n\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3092\u958b\u3044\u305f\u3089\u3001\u53f3\u753b\u9762\u306b\u3042\u308b\u300c\u2463\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306b\u5207\u308a\u66ff\u3048\u308b\u3068\u300cutm_source\u300d\u3068\u300cutm_medium\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0001.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0001.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b1\" width=\"620\" \/><\/a><\/p>\n<p>\u53f3\u96a3\u306e\u2464\u300c\uff0b\u300d\u3092\u62bc\u3059\u3068\u3001\u305d\u306e\u4ed6\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u300d\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u9078\u629e\u3057\u78ba\u8a8d\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u2465\u3088\u3046\u306b\u8a08\u6e2c\u304c\u3042\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0004.png\"><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.medix-inc.co.jp\/webbu\/wp-content\/uploads\/241001_0004.png\" alt=\"\u30a2\u30af\u30bb\u30b9\u3092GA4\u3067\u78ba\u8a8d\u3059\u308b2\" width=\"620\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u751f\u6210\u5de5\u5177\u53ef\u4ee5\u8f15\u9b06\u6dfb\u52a0\u53c3\u6578\u3002\u5c07\u53c3\u6578\u9644\u52a0\u5230\u96fb\u5b50\u5831\u6216\u5ee3\u544a\u7684\u6295\u653eURL\u4e2d\u4e26\u52a0\u4ee5\u904b\u7528\u3002\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\uff0c\u96d6\u7136\u53ef\u4ee5\u5982\u6b64\u6bcf\u6b21\u90fd\u751f\u6210\u6295\u653e\u7528URL\uff0c\u4f46\u624b\u52d5\u5275\u5efa\u5927\u91cf\u6295\u653eURL\u5728\u73fe\u5be6\u4e2d\u4e26\u4e0d\u5be6\u969b\u3002\u5728\u7406\u89e3GA4\u6d41\u5165\u53c3\u6578\u7d50\u69cb\u5f8c\uff0c\u5efa\u8b70\u4f7f\u7528Excel\u7b49\u7d71\u8a08\u8edf\u9ad4\u88fd\u4f5c\u81ea\u5b9a\u7fa9\u7684\u6295\u653eURL\u751f\u6210\u8868\u683c\uff0c\u4ee5\u4fbf\u9032\u884c\u5ee3\u544a\u904b\u71df\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E5%8F%83%E8%80%83%EF%BC%89%E9%A0%90%E8%A8%AD%E7%AE%A1%E9%81%93%E7%BE%A4%E7%B5%84%E7%9A%84%E9%A1%9E%E5%9E%8B\"><\/span>\uff08\u53c3\u8003\uff09\u9810\u8a2d\u7ba1\u9053\u7fa4\u7d44\u7684\u985e\u578b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9810\u8a2d\u7ba1\u9053\u7fa4\u7d44\u662f\u6307\u5728GA4\u7ba1\u7406\u756b\u9762\u4e2d\uff0c\u6839\u64daGoogle\u5b9a\u7fa9\u7684\u898f\u5247\u5c07\u641c\u5c0b\u6d41\u91cf\u3001\u5ee3\u544a\u6d41\u91cf\u7b49\u6d41\u5165\u4f86\u6e90\u9032\u884c\u5206\u7d44\u7684\u529f\u80fd\u3002<br \/>\n\u900f\u904e\u9810\u8a2d\u7ba1\u9053\uff0c\u60a8\u53ef\u4ee5\u5728GA4\u4e2d\u67e5\u770b\u5df2\u5c07\u6d41\u91cf\u4f86\u6e90\u5927\u81f4\u5206\u985e\u5f8c\u7684\u6578\u64da\u3002<br \/>\n<span style=\"font-weight: 400;\">\u622a\u81f32024\u5e7410\u6708\uff0cGA4\u7684\u9810\u8a2d\u8a2d\u5b9a\u5171\u63d0\u4f9b\u4ee5\u4e0b20\u7a2e\u7ba1\u9053\u7fa4\u7d44\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 504px; margin: 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u9810\u8a2d\u7ba1\u9053<\/strong><\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u8aaa\u660e<\/strong><\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>\u5b9a\u7fa9<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u806f\u76df<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u806f\u76df\u884c\u92b7\u5ee3\u544a\u7684\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2 = affiliate<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u97f3\u8a0a<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u97f3\u8a0a\u5e73\u53f0 (\u4f8b\u5982 Podcast \u5e73\u53f0) \u4e0a\u7684\u5ee3\u544a\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; Audio<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u8de8\u806f\u64ad\u7db2<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5404\u7a2e\u806f\u64ad\u7db2\u4e0a\u7684\u5ee3\u544a\u6d41\u5165 (\u4f8b\u5982\u641c\u5c0b\u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2)<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u300ccross-network\u300d\u304c\u542b\u307e\u308c\u308b<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u76f4\u63a5<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5df2\u5132\u5b58\u7684\u9023\u7d50\u6216\u8f38\u5165\u7db2\u5740\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; \u300c(direct)\u300d<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2\u304c\u300c(not set)\u300d\u307e\u305f\u306f\u300c(none)\u300d<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u591a\u5a92\u9ad4<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u591a\u5a92\u9ad4\u5ee3\u544a (\u5305\u62ec Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u7684\u5ee3\u544a) \u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2\u304c\u300cdisplay\u300d\u3001\u300cbanner\u300d\u3001\u300cexpandable\u300d\u3001\u300cinterstitial\u300d\u3001\u300ccpm\u300d\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u96fb\u5b50\u90f5\u4ef6<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u4e2d\u7684\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 = email|e-mail|e_mail|e mail<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 = email|e-mail|e_mail|e mail<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u884c\u52d5\u63a8\u64ad\u901a\u77e5<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u672a\u4e3b\u52d5\u4f7f\u7528\u61c9\u7528\u7a0b\u5f0f\u7684\u60c5\u6cc1\u4e0b\u8df3\u51fa\u7684\u624b\u6a5f\u901a\u77e5\u8a0a\u606f\u4e2d\u7684\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2\uff08\u672b\u5c3e\u304c\u300cpush\u300d\uff09<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2\u306b\u300cmobile\u300d\u307e\u305f\u306f\u300cnotification\u300d\u304c\u542b\u307e\u308c\u308b<br \/>\nOR<br \/>\n\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; \u300cfirebase\u300d<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u81ea\u7136\u641c\u5c0b<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u7db2\u7ad9 (\u4f8b\u5982 Google\u3001Bing) \u4e0a\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u975e\u5ee3\u544a\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u4e00\u81f4 &#8211; [SOURCE_CATEGORY_SEARCH] \u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; organic<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u81ea\u7136\u8cfc\u7269<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u8cfc\u7269\u7db2\u7ad9 (\u4f8b\u5982 Amazon \u6216 ebay) \u4e0a\u7684\u975e\u5ee3\u544a\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*(([^a-df-z]|^)shop|shopping).*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u81ea\u7136\u793e\u7fa4<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u793e\u7fa4\u7db2\u7ad9 (\u4f8b\u5982 Facebook \u6216 Twitter) \u4e0a\u7684\u975e\u5ee3\u544a\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u6b63\u898f\u8868\u73fe\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2\u304c\u300csocial\u300d\u3001\u300csocial-network\u300d\u3001\u300csocial-media\u300d\u3001\u300csm\u300d\u3001\u300csocial network\u300d\u3001\u300csocial media\u300d\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u81ea\u7136\u5f71\u7247<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5f71\u7247\u7db2\u7ad9 (\u4f8b\u5982 YouTube\u3001TikTok \u6216 Vimeo) \u4e0a\u7684\u975e\u5ee3\u544a\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u52d5\u753b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*video.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u5176\u4ed6\u4ed8\u8cbb\u7ba1\u9053<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5ee3\u544a\u5230\u9054\u7db2\u7ad9\/\u61c9\u7528\u7a0b\u5f0f (\u4f46\u4e0d\u662f\u900f\u904e\u641c\u5c0b\u3001\u793e\u7fa4\u3001\u8cfc\u7269\u6216\u5f71\u7247\u806f\u64ad\u7db2\/\u7db2\u7ad9\u4e0a\u7684\u5ee3\u544a)\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4ed8\u8cbb\u641c\u5c0b<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u7db2\u7ad9 (\u4f8b\u5982 Google\u3001Bing) \u4e0a\u7684\u5ee3\u544a\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4ed8\u8cbb\u8cfc\u7269<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u8cfc\u7269\u7db2\u7ad9 (\u4f8b\u5982 Amazon \u6216 ebay) \u6216\u500b\u5225\u96f6\u552e\u5546\u7db2\u7ad9\u4e0a\u7684\u4ed8\u8cbb\u5ee3\u544a\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\uff08\u53c2\u7167\u5143 &#8211; \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nOR<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*(([^a-df-z]|^)shop|shopping).*)$<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4ed8\u8cbb\u793e\u7fa4<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u793e\u7fa4\u7db2\u7ad9 (\u4f8b\u5982 Facebook \u548c Twitter) \u4e0a\u7684\u5ee3\u544a\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u6b63\u898f\u8868\u73fe\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4ed8\u8cbb\u5f71\u7247<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5f71\u7247\u7db2\u7ad9 (\u4f8b\u5982 TikTok\u3001Vimeo \u548c YouTube) \u4e0a\u7684\u5ee3\u544a\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u52d5\u753b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u306b\u4e00\u81f4<br \/>\nAND<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4 &#8211; ^(.*cp.*|ppc|retargeting|paid.*)$<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c3\u7167\u9023\u7d50\u7db2\u5740<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u5176\u4ed6\u7db2\u7ad9\/\u61c9\u7528\u7a0b\u5f0f (\u4f8b\u5982\u7db2\u8a8c\u3001\u65b0\u805e\u7db2\u7ad9) \u4e2d\u7684\u975e\u5ee3\u544a\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u30e1\u30c7\u30a3\u30a2\u304c\uff08\u300creferral\u300d\u3001\u300capp\u300d\u3001\u300clink\u300d\uff09\u306e\u3044\u305a\u308c\u304b<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">SMS<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u900f\u904e\u7c21\u8a0a\u4e2d\u7684\u9023\u7d50\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u53c2\u7167\u5143 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; sms<br \/>\nOR<br \/>\n\u30e1\u30c7\u30a3\u30a2 &#8211; \u5b8c\u5168\u4e00\u81f4 &#8211; sms<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">(unassigned)<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4e0d\u7b26\u5408\u4e0a\u8ff0\u4efb\u4f55\u60c5\u6cc1\u7684\u6d41\u5165<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">unassigned<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">(other)<\/td>\n<td style=\"width: 40%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u7576\u6a19\u6e96\u5831\u8868\u4e2d\u9054\u5230\u986f\u793a\u884c\u6578\u7684\u4e0a\u9650\u6642\uff0c\u51fa\u73fe\u983b\u7387\u8f03\u4f4e\u7684\u7ba1\u9053\u6703\u88ab\u6b78\u985e\u70ba\u300c\u5176\u4ed6\u300d\u3002<\/td>\n<td style=\"width: 30%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">other<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5c07\u9019\u4e9b\u53c3\u6578\u6b63\u78ba\u8a2d\u5b9a\uff0c\u6709\u52a9\u65bc\u5728 GA4 \u7684\u9810\u8a2d\u7ba1\u9053\u5831\u8868\u4e0a\u770b\u5230\u671f\u671b\u7684\u6578\u64da\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a style=\"color: #3366ff;\" href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=ja\" target=\"_blank\" rel=\"noopener\">[GA4] \u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb \u30b0\u30eb\u30fc\u30d7<\/a><\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_%E4%B8%B2%E6%8E%A5%E8%A8%AD%E5%AE%9A\"><\/span>Google Ads \u4e32\u63a5\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u76ee\u524d\u70ba\u6b62\u8aaa\u660e\u7684\u300cutm\u53c3\u6578\u300d\u88ab\u7a31\u70ba\u300c\u624b\u52d5\u53c3\u6578\uff08UTM\u503c\uff09\u300d\u3002<br \/>\n\u7576\u5728Google\u5ee3\u544a\u7aef\u958b\u555f\u300c\u81ea\u52d5\u6a19\u7c64\u8a2d\u5b9a\u300d\uff0c\u5247\u6703\u81ea\u52d5\u6dfb\u52a0\u4e0d\u540c\u7684\u300c\u81ea\u52d5\u53c3\u6578\uff08GCLID\u503c\uff09\u300d\u3002<\/p>\n<p>\u300c\u624b\u52d5\u53c3\u6578\uff08UTM\u503c\uff09\u300d\u548c\u300c\u81ea\u52d5\u53c3\u6578\uff08GCLID\u503c\uff09\u300d\u5404\u81ea\u6709\u4e0d\u540c\u7684\u89d2\u8272\u548c\u4f7f\u7528\u65b9\u6cd5\uff0c\u63a5\u4e0b\u4f86\u7684\u7ae0\u7bc0\u6703\u8a73\u7d30\u89e3\u91cb\u9019\u4e9b\u5340\u5225\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4_%E7%9A%84%E3%80%8C%E6%89%8B%E5%8B%95%E5%8F%83%E6%95%B8%E3%80%8D%E8%88%87%E3%80%8C%E8%87%AA%E5%8B%95%E5%8F%83%E6%95%B8%E3%80%8D%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C%EF%BC%9F\"><\/span>GA4 \u7684\u300c\u624b\u52d5\u53c3\u6578\u300d\u8207\u300c\u81ea\u52d5\u53c3\u6578\u300d\u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GA4 \u7684\u300c\u624b\u52d5\u53c3\u6578\uff08UTM\u503c\uff09\u300d\u662f\u6307\u7531\u5165\u7a3f\u7ba1\u7406\u8005\u624b\u52d5\u8a2d\u5b9a\u7684\u53c3\u6578\uff0c\u53ef\u4ee5\u81ea\u884c\u6c7a\u5b9a\u9019\u4e9b\u503c\u3002\u9019\u4e9b\u53c3\u6578\u4e3b\u8981\u7528\u65bc\u8ffd\u8e64\u5ee3\u544a\u6d3b\u52d5\u6216\u8fa8\u8b58\u6d41\u91cf\u4f86\u6e90\uff0c\u900f\u904e\u4f7f\u7528 utm_source \u548c utm_medium \u7b49\u53c3\u6578\u4f86\u660e\u78ba\u6307\u51fa\u53c3\u7167\u4f86\u6e90\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u53cd\u5730\uff0c\u300c\u81ea\u52d5\u53c3\u6578\u300d\u662f\u7531Google\u5ee3\u544a\u5728\u9ede\u64ca\u6216\u5ee3\u544a\u986f\u793a\u6642\u81ea\u52d5\u9644\u52a0\u7684ID\u3002\u53ea\u8981\u5728 Google \u5ee3\u544a\u7aef\u958b\u555f\u81ea\u52d5\u9023\u7d50\u529f\u80fd\uff0c\u6b64\u529f\u80fd\u5c31\u6703\u555f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8acb\u6ce8\u610f\uff0c\u8981\u5728 GA4 \u5f8c\u53f0\u4e2d\u9023\u7d50 Google \u5ee3\u544a\u7684\u8cc7\u8a0a\uff0c\u9700\u8981\u540c\u6642\u5b8c\u6210\u5169\u500b\u8a2d\u5b9a\uff1a\u5f9e GA4 \u7aef\u9032\u884c Google \u5ee3\u544a\u9023\u7d50\uff0c\u4ee5\u53ca\u5728 Google \u5ee3\u544a\u7aef\u958b\u555f\u81ea\u52d5\u6a19\u8a18\u8a2d\u5b9a\u3002<br \/>\n\u82e5\u50c5\u5f9e Google \u5ee3\u544a\u7aef\u9032\u884c\u9023\u7d50\uff0c\u5c07\u7121\u6cd5\u5728 GA4 \u5f8c\u53f0\u4e2d\u9023\u7d50\u5ee3\u544a\u6d3b\u52d5\u7b49\u6578\u64da\u3002\u56e0\u6b64\uff0c\u70ba\u4e86\u78ba\u4fdd\u6578\u64da\u7d71\u8a08\u7684\u6e96\u78ba\u6027\uff0c\u5efa\u8b70\u540c\u6642\u5728 GA4 \u548c Google \u5ee3\u544a\u96d9\u65b9\u90fd\u9032\u884c\u9023\u7d50\u8a2d\u5b9a\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10338 aligncenter\" src=\"http:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-620x174.png\" alt=\"\" width=\"620\" height=\"174\" srcset=\"https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-620x174.png 620w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-1024x288.png 1024w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-200x56.png 200w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-1536x432.png 1536w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-2048x575.png 2048w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-774x217.png 774w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-304x85.png 304w, https:\/\/medix-inc.tw\/blog\/wp-content\/uploads\/Gemini_Generated_Image_likzoqlikzoqlikz-282x79.png 282w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GA4_%E6%98%AF%E5%90%A6%E6%9C%89%E6%89%8B%E5%8B%95%E6%A8%99%E7%B1%A4%E8%A6%86%E5%AF%AB%E8%A8%AD%E5%AE%9A%EF%BC%9F\"><\/span>GA4 \u662f\u5426\u6709\u624b\u52d5\u6a19\u7c64\u8986\u5beb\u8a2d\u5b9a\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728 GA4 \u4e2d\uff0c\u5df2\u4e0d\u5b58\u5728\u901a\u7528\u5206\u6790\uff08Universal Analytics\uff0cUA\uff09\u6642\u671f\u7684\u300c\u624b\u52d5\u6a19\u8a18\u8986\u5beb\u8a2d\u5b9a\u300d\u529f\u80fd\u3002\u56e0\u6b64\uff0c\u82e5\u8981\u4f7f\u7528\u624b\u52d5\u53c3\u6578\uff08UTM \u53c3\u6578\uff09\u4f86\u6b63\u78ba\u5206\u6790\u6d41\u91cf\u6578\u64da\uff0c\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u5e7e\u9ede\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%9C%A8_GA4_%E7%A2%BA%E8%AA%8D_Google_Ads_%E6%95%B8%E6%93%9A%E6%99%82%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span>\u5728 GA4 \u78ba\u8a8d Google Ads \u6578\u64da\u6642\u7684\u6ce8\u610f\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u958b\u555f Google \u5ee3\u544a\u7684\u81ea\u52d5\u9023\u7d50\u529f\u80fd\u6642\uff0c\u67d0\u4e9b\u7dad\u5ea6\u7684\u6d41\u91cf\u6578\u64da\u6703\u88ab\u8a18\u9304\u70ba\u300cgoogle\/cpc\u300d\uff0c\u4e0d\u8ad6\u662f\u5426\u6709\u8a2d\u5b9a\u624b\u52d5\u53c3\u6578\u90fd\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u5728 Google \u5ee3\u544a\u7684\u81ea\u52d5\u6a19\u8a18\u8a2d\u5b9a\u70ba\u958b\u555f\u7684\u72c0\u614b\u4e0b\uff0c\u52a0\u5165\u624b\u52d5\u53c3\u6578\u9032\u884c\u7db2\u7ad9\u5c0e\u6d41\uff0c\u5728 GA4 \u5f8c\u53f0\u4e2d\u7684\u8a08\u6e2c\u7d50\u679c\u6703\u5982\u4e0b\u8868\u6240\u793a\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px;\">\u4f8b\uff09https:\/\/sample.com\/top.html?utm_source=google&amp;utm_medium=display&amp;gclid=xyz1234567<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u203bgclid\u503c\u662f\u7531\u5ee3\u544a\u5a92\u9ad4\u7aef\u81ea\u52d5\u9644\u52a0\u7684\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px; margin: 20px 0px 20px 0px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; background-color: #ebebeb;\"><strong>GA4\u5f8c\u53f0\u7684Session\u7dad\u5ea6<\/strong><\/td>\n<td style=\"width: 50%; height: 24px; line-height: 170%; padding: 14px 14px 14px 14px; 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line-height: 170%; padding: 14px 14px 14px 14px;\">google \/ display<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u4e0a\u4e00\u7ae0\u4e2d\u63d0\u5230\u904e\uff0c\u5728\u4f7f\u7528\u52a0\u4e0a UTM \u53c3\u6578\u7684 URL \u8a2a\u554f\u5f8c\uff0c\u53ef\u4ee5\u5728 GA4 \u5f8c\u53f0\u7684\u300c\u6a19\u6e96\u5831\u544a\u300d\u4e2d\u67e5\u770b\u6d41\u91cf\u6578\u64da\u3002\u8acb\u8a18\u4f4f\uff0c\u4e0a\u8868\u4e2d\u63d0\u5230\u7684\u898f\u7bc4\uff0c\u5982\u679c\u6709\u9700\u8981\uff0c\u60a8\u53ef\u4ee5\u5728\u300c\u63a2\u7d22\u5831\u544a\u300d\u4e2d\u4f7f\u7528\u300c\u5de5\u4f5c\u968e\u6bb5\u624b\u52d5\u4f86\u6e90 \/ \u5a92\u4ecb\u300d\u9019\u500b\u7dad\u5ea6\u4f86\u78ba\u8a8d\u624b\u52d5\u8a2d\u5b9a\u7684\u53c3\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4e0a\u6240\u793a\uff0c\u7576\u60a8\u5c07 Google 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